The Brief:
Tasked with creating buzz for the Indian television premiere of Shark Tank on Colors Infinity, Viacom18's English General Entertainment Channel, challenges included navigating the absence of pre-watch assets. Our objective was to present a 15-year-old show with a new and fresh perspective, all within the confines of tight timelines and budget constraints.
THE SOLUTION:
Introducing THS (The Honest Shark): a satirical take on investment gurus. While the seasoned investors on Shark Tank offer genuine advice, THS claims to be a finance expert, revealing the pitfalls of following bad influence. In a LinkedIn world filled with unrealistic expectations, THS aims to highlight the importance of sticking to the OGs for genuine progress. Survive the tank with the true sharks.
Generating buzz for what lies ahead: Money! The 'ca-ching' and the sharp hum of money-counting machines. It's the bait for these sharks, as money is their lifeblood in the big blue.
It all began with crafting a LinkedIn profile for The Honest Shark, and then we seamlessly transitioned to Instagram. Taking over the CI Instagram account, The Honest Shark targeted finance and motivational influencers, leaving a series of intentionally misguided tips (NEVER to be followed).
LinkedIn posts
Instagram posts
BRING IN THE REAL SHARKS:
Brand: Colors Infinity
Agency: Sociowash, Mumbai
Creative Direction: Parnal Nagekar, Siddharth Koranga
Brand Manager: Varsha Menghani, Rajvi Sanghvi, Devesh Dugar
